The cardinal rule of marketing goes something along the lines of ‘put your brand at the center of a platform with the most eyeballs.’
Brand tracking is a marketing practice which measures the effect on perception and sales of brand campaigns. An efficient software for brand trackers offers results from a wide range of outlets including blogs, newsagents and social media.
Today, companies will survive or die on the basis of the nature of their reputation. Customers will spread your praises quickly via social media, or make you out to be a professional enemy.